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Brand trust is paramount for consumers of today in a highly-competitive retail environment flooded with endless product options. With increasing preference from consumers given to store brands, often due to pricing advantages, retailers are faced with a new challenge to react quickly all while delivering safe and quality products. UL’s holistic approach to evaluating private brand products takes the challenge out of your supply chain. We provide support in brand innovation, product differentiation, regulatory compliance and ultimately cost savings for your consumers.

Our state-of-the-art, FDA registered laboratories have full analytical, microbiological, physical, shelf-life and performance testing capabilities. We use recognized testing methods to help verify that consumer products and packaging are safe, feasible to manufacture, stable and compliant with all applicable regulations.

The breadth of industries served within UL’s Private Brand Solutions provide a comprehensive view into product performance, covering the following categories:


Dietary supplements


Food and beverage


Personal care and beauty


OTC and pharmaceuticals


General Merchandise


Household chemicals


Medical devices



UL’s quality assurance services help you develop and evaluate products against national brands in order to meet or exceed your customers’ expectations. We offer:

  • Quality compliance testing
  • Regulatory compliance testing
  • Performance testing
  • Claims substantiation
  • Label review
  • Shelf-life and stability testing
  • Product specification development
  • Corrective Action Preventative Action (CAPA) management
  • Sensory testing, consumer studies, and focus groups
  • Protocol development
  • cGMP audits
  • Marketing Claim Verification

We partner with clients throughout all phases of the supply chain and provide customized end-to-end quality assurance solutions. Contact us today to learn how.