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Description: During this presentation, UL Subject Matter Experts discuss how sensory evaluations can be utilized throughout every step of the product development process to help prevent future issues and recalls. Sensory attributes play a major role in your target consumer’s experience with your products. Consumer and expert insights can help uncover development, design, and marketing essentials that you will need for a successful product launch.

Topics covered in this webinar include:

  • The advantages of unbiased sensory evaluations throughout the products life cycle.
  • The different types of sensory testing and how they can help identify areas of concern.
  • How sensory testing can assist in making predictions on consumer acceptance and preferences.

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