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CRS_115_Marketing_Claim_Verification_The_North_Face_CS-FINAL, 1 MB

When a performance outdoor apparel company wanted to validate its claims about a revolutionary new material, it knew just where to turn.

The North Face goes a step further to assess air permeability which, in most cases for waterproof garments, is at or near zero. They turned to UL for an unbiased, third-party confirmation to support their claim and help build trust in their innovation.

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