Explore all of ul.com

On June 28, 2018, California lawmakers passed the California Consumer Privacy Act of 2018 (AB-375), one of the nation’s strictest data privacy rules aimed at providing consumers more control over how companies collect and manage their personal information.

Under the proposed legislation, large companies would be required to let California consumers view the data they have collected on them, request deletion of data, and opt out of having the data sold to third parties. It covers an expansive definition of “personal information,” including identifiers such as IP addresses, internet or other related electronic network activity information.

This legislation also prevents businesses from selling the personal data of online consumers under the age of 16. This would make it easier for consumers to sue companies following a data breach.

This new law will take effect on January 1, 2020, and lawmakers say they will likely make alterations to improve the policy before then.

SOURCE

Share