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The European Commission (EC) has published a proposal with regards to a new deal that forbids dual quality food and gives authorities the power to fine companies guilty of committing misleading commercial practices involving false information.

Most of the amendments concern the Unfair Commercial Practices Directive 2005/29/EC1 and the Consumer Rights Directive 2011/83/EU2. Each of the other two Directives – the Unfair Contract Terms Directive 93/13/EEC3 and the Price Indication Directive 98/6/EC4 – are only amended concerning penalties. This proposal is presented together with a proposal on representative actions for the protection of the collective interests of consumers, and repealing Directive 2009/22/EC5.

Last year was marked by revelations that multinational food companies allegedly sell products composed of “lower quality” ingredients in central and eastern European markets. This new deal will finally get teeth to punish the cheaters, according to Justice Commissioner Vera Jourova.

This proposed amendment was published on April 11th, 2018.

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