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U.S. Federal Trade Commission (FTC) has released Guides for Jewelry, Precious Metals, and Pewter Industries to adopt the revisions to the previous Guides.

These Guides lay down the Federal Trade Commission’s (FTC) current thinking about claims for jewelry and other articles made from precious metals and pewter.

These include general principles, specific guidance on the use of claims for industry products, and examples; and apply to claims and representations about industry products.

This is effective on August 16, 2018.