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Overview

Sensory attributes such as look, smell, sound, taste or touch can play a significant role in a consumer’s experience with your products. UL’s science-backed sensory testing and consumer study services can help you gain consumer acceptance and help you avoid potential quality issues in the future.

Benefits of sensory testing

Understanding a consumer’s sensory experience can help uncover design flaws and key marketing features you will need to know for a successful product launch or to differentiate your items in the marketplace.

Consumer sensory testing for product development can be performed for a variety of industries such as:

 

Dietary supplements

 

Food and beverage

 

Pet products

 

OTC and pharmaceuticals

 

Personal care and beauty

 

Household cleaning products

 

Class 1 medical devices

 

Paper products and consumables

 

Why UL

Our sensory panels, comprised of trained experts, evaluate your products to determine if they are consistent with your preferred sensory characteristics and to uncover what is needed for optimization. Our consumer panels assist you in measuring potential market acceptance and help you enhance product features to maintain a competitive advantage.

Our state-of-the-art sensory facilities include a CLT room (central location testing), test kitchen, focus group room, personal care laboratory and sink room, sensory booths, color masking lighting and more.

We offer a variety of sensory and consumer acceptance related evaluations including:

  • Trained descriptive panels
  • Shelf-life and stability studies
  • Degree of difference testing
  • Product cuttings
  • Claim substantiation and product optimization
  • On-site sensory testing and product evaluations
  • Comparison testing
  • A variety of consumer studies options
  • Training and advisory services

For more information on UL’s sensory testing capabilities, please contact us today.