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Sensory attributes such as look, smell, sound, taste or touch can play a significant role in a consumer’s experience with your products. UL’s science-backed sensory testing and consumer study services can help you gain consumer acceptance and help you avoid potential quality issues in the future.

Benefits of sensory testing

Understanding a consumer’s sensory experience can help uncover design flaws and key marketing features you will need to know for a successful product launch or to differentiate your items in the marketplace.

Consumer sensory testing for product development can be performed for a variety of industries such as:


Dietary supplements


Food and beverage


Pet products


OTC and pharmaceuticals


Personal care and beauty


Household cleaning products


Class 1 medical devices


Paper products and consumables


Consumer Studies Testing Labs

To find a lab nearest you for consumer sensory testing, please contact us at one of our global locations.

Why UL

Our sensory panels, comprised of trained experts, evaluate your products to determine if they are consistent with your preferred sensory characteristics and to uncover what is needed for optimization. Our consumer panels assist you in measuring potential market acceptance and help you enhance product features to maintain a competitive advantage.

Our state-of-the-art sensory facilities include a CLT room (central location testing), test kitchen, focus group room, personal care laboratory and sink room, sensory booths, color masking lighting and more.

We offer a variety of sensory and consumer acceptance related evaluations including:

  • Trained descriptive panels
  • Shelf-life and stability studies
  • Degree of difference testing
  • Product cuttings
  • Claim substantiation and product optimization
  • On-site sensory testing and product evaluations
  • Comparison testing
  • A variety of consumer studies options
  • Training and advisory services

For more information on UL’s sensory testing capabilities, please contact us today.