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U.S. Alcohol and Tobacco Tax and Trade Bureau has proposed rule on the modernization of the labeling and advertising regulations for wine, distilled spirits, and malt beverages.

This draft rule proposes to amend the regulations governing the labeling and advertising of wine, distilled spirits, and malt beverages. This proposed rule requires manufacturers to provide the consumer with “adequate information” as to the identity and quality of the product, to prohibit false or misleading statements, and to provide information as to the alcohol content of the product.

This proposed rule will incorporate changes in labeling standards that have come about through statutory changes (such as the change to the labeling of wines with semi-generic designations) and international agreements (through the incorporation of various designations of geographic significance).

The proposed rule is open for public consultation until March 26th, 2019.

SOURCE URL: Proposed Rule on the Modernization of the Labeling and Advertising Regulations for Wine, Distilled Spirits, and Malt Beverages